Jon Harrison

The “Squared is There” campaign was launched to bring awareness to (ISC)2 as well as the correct way to pronounce the company name (ISC)2 = eye-ess-sea squared. The focus was to humanize cybersecurity by bringing attention to the people and aspects of their lives that are protected because of the certified cybersecurity professionals behind the technology.This was a global campaign launched in North America, EMEA, and Asia-Pacific. The main video was aired in the San Fransisco and New York markets. Additional videos were created with a more targeted focus such as B2B and Finance.