This campaign was a play off an inside joke between IT administrators, they say the need a support group because of all the IT issues they deal with. This advertising campaign included 3 consecutive print ads in Redmond magazine with vanity URLs, a landing page that utilizes Parallax Scrolling, and 4 sets of PPC image ads to direct traffic to the page. The landing page was unique in the B2B industry as it utilizes parallax scrolling, a sticky form, and fun hidden easter eggs throughout the page.
* The landing page was nominated for a CSS Award.
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