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Global Creative Leader | Brand Strategist

Creative & video visionary with diverse B2C and B2B experience.
With a focus on brand and the demand-generation journey, combined with a passion for leadership and mentoring.

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My Expertise

15+ years as a creative leader has given me the opportunity to work for some amazing companies while sharpening my skillset.
Here’s a quick break down of what I’ll bring to your company.

Brand Strategy, Development & Design

It’s more than just logos and colors, a brand needs a purpose, vision and focus. I have extensive experience in creating brand strategies and architectures for new and current brands.

Marketing, Advertising & Media Strategy

My deep understanding of marketing and media strategy will give that award-winning creative a plan of action that helps reach its target audience, improve conversions, experience and hit those KPIs.

Team Leadership & Development

One of the skills I’m most proud of is my style of leadership. I lead from a position of work-life balance, understanding and communication. I hold my teams accountable for their work, advocate for them and help them grow professionally.

Adobe Creative Suite

Photoshop, Illustrator, InDesign, Premier, etc – these are my tools, and I’ve mastered them, but it’s really about telling the story and evoking emotion to drive inspiration and action.

Video Strategy

From building studios to increasing YouTube subscribers by 350%, my expertise with video will increase your company’s footprint in the market.

Web | Email | Social

From creating emails, marketing automation plans, a social media calendar, to optimizing the website for SEO/SEM. I know the social ecosystem and its tools very well.

UI / UX

Customer journey, A/B testing, interface design… ensuring an experience that brings the brand and marketing plan together with ease and accessibility.

Portfolio

View a collection of my work as a creative leader and a designer.

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Skill Set

From Adobe Creative Suite, Marketing Automation tool, CMS platforms, Salesforce, Digital Asset Management, SaaS applications, Project Management and Microsoft Office – I’m an expert user in these tools and not afraid to dive in. Here’s a quick list of those skills.

Photoshop 100%
Illustrator 100%
InDesign 100%
Premier 100%
Figma | XD 100%
HTML & CSS 100%
Video | Photography 100%
Accessibility | 508 Compliance 100%
Pardot 100%
Marketo 100%
Hubspot 100%
Marketing Cloud 100%
PowerPoint 100%
Word 100%
Excel 100%
Keynote 100%

LinkedIn Recommendations

Directing-BOD-Filming

Let's Connect

If you're looking for someone who is experienced in all things creative and marketing, not afraid to dive in and is a compassionate leader, I'm who you're looking for. Let’s connect and start that conversation.

Thank you for your time and for consideration.

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