Jon Harrison

Tradeshow / Exhibit at Microsoft’s TechEd. Campaign was about how the VIPRE Antivirus product was the fastest antivirus software. I combined that into a racing theme throughout all aspects of the show. The booth included an Xbox Forza racing game connected to two custom racing chairs so attendees could race each other.

Gaming Chair Design, branding on the race cars within the Xbox game, custom T-shirt, handouts, floor clings, hanging sponsor banner, and of course fun squishy toys!